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Self-publishing · Pricing

How to price a self-published book

Set the price inside the band the platform publishes. On Amazon.com, from 7 July 2026, the 70% ebook band is 2.99 to 12.99 USD, and a print list price has to cover KDP's printing cost. KDP's 300-page black-ink paperback example has a printing cost of 4.60 USD. This page does not add a recommended retail price of its own.

Publishing Map's take

Set the price inside the band the platform publishes. On Amazon.com, from 7 July 2026, the 70% ebook band is 2.99 to 12.99 USD, and KDP's 300-page black-ink paperback example has a printing cost of 4.60 USD.

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The short answer

  1. From 7 July 2026 the Amazon.com 70% ebook band is 2.99 to 12.99 USD. The previous maximum was 9.99 USD. You do not have to change the current price.[553]
  2. Delivery is deducted only at 70%. On Amazon.com it is 0.15 USD per MB. The wider band does not change that cost.[553][554]
  3. A paperback or hardcover pays 50% or 60% of the tax-exclusive list price, minus printing cost. On the US example, 9.99 USD uses 60% and 9.98 USD uses 50%.[556]
  4. On Amazon.com, 60% applies only at 9.99 USD or more and 50% at 9.98 USD or less. 4.60 divided by 0.60 is 7.67 USD, in the 50% band, so it cannot set the floor. 4.60 divided by 0.50 is 9.20 USD, inside the 50% band, so the floor is 9.20 USD.[345][555][556]
  5. IngramSpark's wholesale discount runs from 40% to 55%. Draft2Digital, Kobo, and Apple Books state their own price rules. This page does not pick a typical price.[502][558][559][561]

01

What ebook list-price rules does KDP publish?

Checked on 21 October 2026, the 70% band on Amazon.com is 2.99 to 12.99 USD from 7 July 2026. The previous maximum was 9.99 USD. The 2.99 USD minimum and the 35% option are unchanged, and you do not have to change the current price. Amazon.co.uk is 1.77 to 12.99 GBP, and the euro band is 2.69 to 12.99 EUR. Other marketplaces have their own rows. On Amazon.com the 35% maximum is 200.00 USD. The minimum is 0.99 USD under 3 MB, 1.99 USD from 3 MB up to but not including 10 MB, and 2.99 USD at 10 MB or more. The pricing page, last updated 21 April 2026, limits 70% to the territories it lists. Other sales pay 35%. Brazil, Japan, Mexico, and India also require KDP Select and the local 70% band. A book that is primarily public domain is 35% only. The 70% list price must be at least 20% below Amazon's price for any physical edition. If the book stops qualifying, the rate becomes 35%, and reported or paid royalties can be adjusted.[553][554]

  • The royalty-rates answer records the 35% and 70% formulas beside these bands.

02

What delivery cost applies to a 70% ebook?

Delivery is deducted only on the 70% option. On Amazon.com the rate is 0.15 USD per MB, and the minimum for a US dollar sale is 0.01 USD. A yen sale of 10 MB or more has no delivery deduction. KDP's German example, a 1 MB file at 2.99 EUR with 7% VAT and no price match, is 0.70 times (2.99 EUR minus 0.20 EUR VAT minus 0.12 EUR delivery), which equals 1.87 EUR. The July 2026 band change does not change delivery costs.[553][554]

  • A price match that falls below the 70% minimum pays 35%. A matched free promotion pays zero.

03

What list-price rules does KDP publish for paperback and hardcover?

Checked on 21 October 2026, standard print distribution pays 50% or 60% of the tax-exclusive list price, minus printing cost. The rate depends on list price and marketplace. Expanded Distribution pays 40% of that channel's list price, minus printing cost, and is not available for hardcover. The US example is a 300-page black-ink paperback: (0.60 times 9.99) minus 4.60 equals 1.39 USD, and (0.50 times 9.98) minus 4.60 equals 0.39 USD. The paperback royalty page, checked 15 October 2026, uses that 9.99 and 9.98 split on Amazon.com and says a customer discount does not change the royalty. The hardcover page, checked 18 October 2026, uses the same Amazon.com split and a 250 USD maximum. Hardcover is not supported on kdp.amazon.co.jp. Print maximums on the pricing page are 250 USD, 350 CAD, 250 EUR on the euro stores named there, 250 GBP, 350 AUD, 30,000 JPY, 1,200 PLN, and 2,500 SEK. Trim, page count, and ISBN are on the hardcover requirements answer.[345][517][556][557]

  • Print royalties still use the list price after a price match. They are not recalculated from the discounted retail price.

04

How does printing cost set the floor for a print price?

Checked on 21 October 2026, printing cost is a fixed cost plus page count times a per-page cost. Example 1, an Amazon.com black-ink paperback in a regular trim at 300 pages, is 1.00 USD plus (300 times 0.012 USD), which equals 4.60 USD. KDP's 300-page black-ink paperback example has a printing cost of 4.60 USD. Bleed and cover finish do not affect it. The printing-cost page says trim size does. The print pricing page says it does not. This page does not resolve that. On Amazon.com the paperback royalty page applies 60% only at 9.99 USD or more and 50% at 9.98 USD or less. 4.60 divided by 0.60 is 7.67 USD at two decimal places. That price is in the 50% band, so the 60% formula cannot set the floor. 4.60 divided by 0.50 is 9.20 USD, inside the 50% band, so the floor for this example is 9.20 USD. KDP will not accept a lower list price. The Printing Cost and Royalty Calculator shows your book's minimum list price in all currencies, and the Paperback Rights and Pricing tab shows the estimated royalty.[345][555][556]

  • The print-cost answer records more of the printing charts. This page uses them only to show the price floor.

05

What does KDP say about price matching and list prices in other marketplaces?

An ebook list price cannot be free. Price one marketplace and let KDP convert the rest, or enter each. A manual price does not follow a later change to the primary price. Taxes, delivery, and operating costs can make the same list price diverge by marketplace. KDP may sell an ebook below list to match another edition. At 70%, the royalty uses that selling price minus taxes and delivery, and it falls to 35% below the 70% minimum. A free match pays zero. At 35%, a match above zero still uses the list price. A print price match still uses the rate times the tax-exclusive list price, minus printing cost. Fixed-price laws require the same list price at every retailer. Under Paperback and Hardcover, one list names Austria, Belgium, France, Germany, and Greece. A second list adds Italy, Mexico, Netherlands, Norway, Slovenia, and Spain, and the fetched text gives it no heading. This page does not call that second list the ebook list.[554][556][557]

  • KDP adds VAT, Australian GST, or Japanese consumption tax on top of a print list price. Those taxes are not part of the list price you enter.

06

What do IngramSpark, Draft2Digital, Kobo, and Apple Books state about price?

IngramSpark, byline 28 June 2023, sets a wholesale discount of 40% to 55%. It says most publishers choose 55%, and that less can limit bookseller sales. Wholesale requires at least 40% in the United States and 35% in the United Kingdom, the European Union, and Australia. Its example, a 6 by 9 inch black-and-white 150-page paperback at 15 USD and 55%, wholesales at 6.75 USD, from 15 minus (15 times 0.55). Print cost and a market access fee are deducted, and neither amount is stated. Copies you order have no discount. Fifty of that example cost 169 USD to print, plus shipping. Draft2Digital recommends 2.99 to 9.99 USD, accepts 0.99 to 39.99 USD, and rejects 0.01 to 0.98 USD. Free ebooks are allowed except at some stores. Amazon is submitted at 0.99 USD and may price-match to free. Print cannot be free. A library price is about two to three times the ebook, at least 0.99 USD. It says Apple Books requires USD prices to end in .99. That line is Draft2Digital's. Amazon sales through Draft2Digital are about 60% from 2.99 to 9.99 USD and about 30% outside that range, or 51% for Andorra, Austria, Germany, Liechtenstein, Luxembourg, Spain, and Switzerland. KDP's Amazon.com 70% maximum from 7 July 2026 is 12.99 USD. This page does not reconcile those ceilings. Kobo's earnings page, updated 21 November 2025, pays 70% at or above the floors it lists, including 2.99 USD, 45% below them, and 20% for public domain. It states no maximum. The set-price page, updated 22 July 2026, shows a minimum of 0.99 and recommends prices ending in 0.99. Apple's Measure book sales page, checked 17 October 2026, states 70% regardless of price, with no hidden fees and no exclusivity requirement.[502][558][559][560][561][562]

  • None of these pages states how many copies a given price will sell.

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